Statement from the LLLGB Council of Directors
“La Leche League GB, our Leaders and Trustees support the International Code of Marketing of Breast-milk Substitutes and subsequent relevant WHA Resolutions.1 In all our work, from supporting mothers in local communities, online and in our national educational events for Leaders, healthcare professionals and members, we carefully check the compliance of all our partners and sponsors.
LLLGB has Affiliate status with La Leche League International.
LLLGB does not work with violators of the International Code. We do not permit sponsorship by or accept funding from companies which violate the International Code. In addition, LLLGB does not take funding from any company which makes money from the cessation of breastfeeding. We carry out due diligence to the best of our ability to ensure compliance with these policies.
We are members of the Baby Feeding Law Group, and we support the World Breastfeeding Trends Initiative and UNICEF UK Baby Friendly Hospital Initiative.
Please contact the LLLGB Council of Directors for more information – firstname.lastname@example.org“
What is the International WHO Code?
In 1981, the World Health Assembly in Geneva adopted The World Health Organisation/UNICEF International Code of Marketing of Breast-milk Substitutes. This document was produced as a global health strategy, intended to set out minimum standards for the marketing of infant formula, bottles, teats, and any foods that replace breastmilk. This includes breastmilk substitutes and bottle feeding complementary foods which are marketed or represented as suitable for partial or total replacement of breastmilk.
The International Code, frequently referred to as the WHO Code, aims to protect, promote and support breastfeeding through regulating the inappropriate marketing and promotion of breastmilk substitutes and some related products. The Code does not ban the sale or use of these products, it simply sets out a framework to control their promotion.
The Code says that these items should not be advertised or promoted. It also addresses the quality, availability and information concerning the use of breastmilk substitutes, the labelling of these items and the claims made. The key point is that they should not be marketed to undermine breastfeeding.
This document was not intended to prevent a woman’s choice in how she feeds her baby. Its aim is to ensure that all women have access to objective, consistent and complete information about feeding practices, which is free from commercial influence. The Code is regularly clarified and extended at World Health Assemblies.
La Leche League GB supports the International WHO Code
La Leche League GB is among many organisations which have policies to support this Code and do not take sponsorship or funding from companies which are not compliant with the Code, or work with them. In addition, La Leche League GB does not receive funding from any company making profits from the cessation of breastfeeding.
The important principles are:
- to ensure the LLL message is not diluted
- to communicate clearly what our concerns are
- to prevent LLL being influenced by Code violators
- to avoid giving credibility to them by associating our name with theirs
We are members of the Baby Feeding Law Group
Read the LLLGB Ethical Policy